Rockstar Games is being a great big ruddy tease.
At 2pm on October 2016, the developer of the Grand Theft Auto franchise Tweeted the following...
All at once, millions of gamers gripped their phones a little bit tighter, opened their eyes a little bit wider, and were overcome with a desire to saddle up: Rockstar finally looks set to announce Red Dead Redemption 2.
This single tweet of the company logo burnt onto a red background with a branding iron can only mean that the rumours were true - that a sequel to the greatest, rootin'est tootin'est cowboy game of all time is finally set to ride into town.
But they weren't done there: on 17 October, Rockstar Games continued to bait the internet - and firm up the speculation.
"You want to play Red Dead Redemption 2, don't you?", they seem to be saying. "You're still a little bit worried this might just be an HD remastering of Red Dead Redemption, aren't you?", they snigger.
Well it isn't. We'd bet our extensive video game collection on a new trailer for the game arriving within the week. Heck, let's say Wednesday. We like the look of Wednesday. The original Grand Theft Auto V trailer pretty much broke the internet when it arrived on Wednesday 2 November 2011.
Let's just pray to the gods of gaming that Rockstar Games don't begin a similarly protracted release process with Red Dead Redemption 2: a full two years passed between the first GTA V trailer and the game's eventual launch in 2013. They wouldn't be that cruel again, surely?