We know you know your Tolkien lore. We're not going to patronise you with an explanation of who Celebrimbor is, nor will we bore you with a detailed history of his involvement in forging the Ring of Power.
But let's say you need to explain to a friend why the new DLC for Shadow of Mordor is a release worth getting excited about? Rather than having to waste your time, why not point them toward this article?
The latest chapter for Warner Bros. Interactive's hugely popular RPG sees you play as Celebrimbor, the Elven Lord who created the One Ring for Sauron. The story takes place thousands of years before the narrative of the main game, detailing the power struggle between Sauron and Celebrimbor to become the true Lord of the Ring, wielding its unstoppable power.
That should give you more than enough incentive to watch the new, blade-filled trailer.
Shadow of Mordor: The Bright Lord is out now