Not content with invading every room of your home with affordable, infuriatingly complicated flat pack furniture, Ikea is now looking to add some Swedish simplicity to your smartphone.
Like the clean lines of a Billy Bookcase or one of those funky chairs that can deliver a crippling blow to your shin, the Ikea Emoticons app adds a range of simple, minimalist emoticons to your keyboard... which don't really work.
A novel attempt to climb on the Valentine's bandwagon without resorting to crude pink hearts, Ikea describes its emoticons selection as a "communication tool to ensure universal love and understanding in your home. All your hints, desires and questions will be understood right away".
While the designs of the emoticons are amongst the more tasteful on offer, users are reporting a number of issues in incorporating the images into their texts - namely that both Android and iOS messaging services can't embed the icons like a normal emoticon, but find them pasted as a large, single image.
Still, if your other half loves all things Swedish, it might be worth giving it a spin. Like that coffee table now collecting dust in the attic.