On Wednesday 9 September, Apple is set to launch a finely choreographed PR assault on the world's media as it reveals a host of new and updated products for its adoring masses.
From timings to expected product details, here's everything you need to know about the event.
When is it?
Wednesday 9 September, with a live stream kicking off at 6:00 GMT
Where is it?
The voluminous stage of the Bill Graham Civic Auditorium, San Francisco. If you're not one of the fortunate few to have received a direct invite to the show, you'll be able to watch it on the Apple website
What is it?
Historically, this autumnal event is a chance for Apple to capture both tech and general headlines with an update of their major product line and the reveal of new products. The "Hey Siri" logo plastered over the invites to this year's show give a hint that Apple will be pressing home their hopes for Siri to become a key link across all of their gadgets, which include...
iPhone 6S and 6S Plus
...a tweaked iteration of their latest iPhone handset. All manner of images and stats have leaked concerning the new smartphone - this is what we 'know' so far:
- The 6S and 6S Plus will appear almost identical to the current 6 and 6 Plus models - measuring 138.1 mm by 67.0 mm by 6.0 mm for the 6S and 158.1 mm by 77.8 mm by 7.1 mm for the 6S Plus
- There will be a number of internal improvements though, including a tougher case, faster processor, front and back camera sensors with even more pixels and a bigger battery
- One of the biggest changes will be the inclusion of a 3D 'Force Touch' screen: currently used on the Apple Watch and Mac Book track pad, the new iPhone's screen will be able to distinguish between various types of contact, calling up menus with a 'hard press' and carrying out various commands if the user draws a pre-set screen pattern. Apps will be able to use the new Force Touch functions in various ways, from new gaming options to hiding menus and options
- There'll be a range of colours, including black, white, silver, gold and pink
When a larger keyboard layout was spotted in the build for the new iOS 9 operating software, a larger iPad was all-but confirmed.
- It'll have a 12.9-inch Ultra Retina 'Force Touch' screen
- It will support an Apple stylus
- It could be called the iPad Pro (which we like) or the iPad Air Plus (which we don't)
- It could launch this November
Fourth-generation Apple TV
We've heard quite a bit about Apple's new TV, which has got some series streaming and gaming aspirations...
- It will be larger and more expensive than the current Apple TV, with a price tag of around £150
- A new Apple TV subscription streaming service will be offered, much like the new Apple Music service
- The TV will be able to access apps from the App Store, allowing users to play app games on their TV via a new remote or the iPhone
There won't be much to the new iPad Mini, other than an expected improvement on all its existing internals and a slight slimming of the already wafer-thin frame to around 6.9 mm.
Apple Watch... straps
Because what's really stopping people from buying an Apple watch is a lack of strap options.