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Apple probably isn't going to call its next phone the iPhone 7

It's not even here yet but we've already got its name wrong

Apple probably isn't going to call its next phone the iPhone 7

By David Cornish

27 June 2016

Update: Evan Blass was wrong. Obviously. But he's been right an awful lot. Better luck next time, Blass.

The next iPhone isn't going to be the iPhone 7.

At least, that's the opinion of one Evan Blass - tried-and-tested leaker of gadgets and smartphones - on Apple's next iteration of the iPhone.

Can we please stop calling the 2016 Apple handsets "iPhone 7"? I think it's highly unlikely they will be named thusly.
— Evan Blass (@evleaks) June 27, 2016

Blass isn't just having a stab in the dark on this: drawing on sources familiar to the construction of the new handset, with its new camera and... well, that's about it, Blass believes that this year's phone won't be a true successor to the iPhone 6S, but more of an 'S' update.

An anonymous source has told Blass that Apple is now moving to a three year iPhone production timeline, which would mean that the iPhone of 2016 would be the final iPhone 6 model, before a 'proper' update arrives in 2017.

So, if the next iPhone is only going to be an incremental update rather than the iPhone 7, what will it be called?

We've had a crack at coming up with some suggestions - some of which are actually serious. Honest.