Remember the iPod? That slim, click-wheel revolution of portable music that made it feel like you were carrying the future in your pocket? The gadget that made Apple's name long before the smartphone became an annual investment?
Well Apple could well be about to try and rekindle the world's love for its forgotten (redundant?) MP3 device with the launch of a new line of brightly coloured options. Because that's what's been holding it back for the last four years - a lack of colours.
The speculation stems from an "accidental leak" of the above image, showing a new collection of iPods in colours not yet available. The image appeared when users updated their iTunes software to the latest version (12.2), and plugged in their (old, decrepit) iPod.
There's a chance it could be a photoshop error: Apple previously published an image of a coloured iPhone 5C that displayed a fingerprint ID scanner, leading to speculation that an iPhone 6C could be about to arrive. They hastily removed the image from their online store, with no word on whether it was an error or leak.
Further digging by the bods at 9to5Mac has lent evidence the images are a leak of a genuine product, with a full range of photos of each new coloured option sitting hidden in the new iTunes.
Will it have new Apple Watch connectivity functions? Will it give people a reason to want a solo MP3 player again? Or are they just pretty new colours? We'll have to wait (until October, probably) and see.