'Too many cooks spoil the broth', goes the saying.
Well, it just took only one to send tech fans into a slight meltdown last night, when Apple honcho Tim Cook used the company's latest launch to reveal that the iPhone headphone jack is no more. Redundant, gone, replaced by wireless - or rather those little air pod headphones you'll inevitably drop in your bowl of cornflakes.
And as ever, the best place to get a gauge of how this news went down (spoiler: badly) was on Twitter.
*secret iPhone team meeting*— Kashana (@kashanacauley) September 7, 2016
"When we kill the headphone jack, women will lose their earbuds constantly and be forced to talk to us."