A bad workman always blames his tools. A good workman, with an awareness of lucrative advertising deals, will usually endorse them.
The latest advert for adidas' super slick adizero F50 Messi boots sees some chap who also happens to be called Messi messing about with a football and an LED suit. If that weren't enough of a sell, some additional time-lapse trickery and photography effects make it prettier than a Barcelona counter attack.
While the advert doesn't highlight anything in particular about the F50's design or build, we can't help but love it. More football games should be played like this, with Daft Punk as wing-backs and C3PO at centre-mid.