And you thought glow in the dark trainers were cool.
Building up a head of steam before a grand reveal at next week's NBA All-Star event in New York City, adidas has released a teasing demonstration of a new, baffling colour-changing finish for its trainers.
The German sports label is describing its XENO finish as a "light responsive technology", though just how it works is beyond us. Supposedly based on the properties of snake skin, the XENO appears to be a black finish - transforming into an iridescent light show under direct sunlight. However, as you'll notice from the following teaser video, the finish also appears to play havoc with camera lenses, appearing to glow on screen while remaining dull in the flesh (or whatever it's made out of).
The first models to receive the XENO finish will be the ZX Flux, Superstar and Attitude Hi. Expect them to hit adidas Originals retailers from 13 February.