Norse Projects’ summer collection knows it’s gonna rain and does not give a shit

Posted by
Sam Diss

We’re a big fan of Danish brand Norse Projects because they are nothing if not realists. They make clothes for “normal” men – men who just want something that’s navy, or olive green, or maybe a bit stripy but god, not too much, I’m not a barbershop – without all of the bells and whistles some brands plump for to separate them from the chasing pack, and when they say they’re doing a “summer collection” they’re still ready for when the rain comes. 

No wonder the Scandinavians are so happy, what with their rationality and nice rain jackets: Norses’ new drop sees a navy Thor nylon rain mac, nylon caps, even nylon shorts and packable ponchos and waterproof overshirts, all with a lightweight construction and clever little breathable flaps and gaps and holes to make sure you don’t burn up on the Central Line. Combine this with new-ish items like long-sleeve T-shirts in jersey made from overdyed yarn with clean hems, pin-stripe short-sleeves, and their renowned tonal chinos, and you’re on to a winner. 


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Sam Diss

The Associate Editor of New Projects at ShortList, Sam enjoys making up words to annoy editors, writing features about sports, music, weird things, and cool people, and listening to Mark Morrison's 'Return Of The Mack'. He's also a fairly capable centreback. Follow Sam on Twitter: @SamDiss

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