Style

Levi's want you to dress like it's the '80s and it's an excellent idea

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Gary Ogden
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Levi's classic 1984 sportswear logo heads up their latest collection

You don’t have to like sports to don sporstwear. You don’t have to be able to run 100m in under ten seconds to want to stick on a tracksuit. This is the way it is nowadays, and I’m completely fine with it - mainly because I am far more partial to sitting in a pub than I am to “doing a pole vault”. 

Which is why I’m pretty excited about the Levi’s reanimation of their classic sportswear logo, a motif that originally stamped the official Team USA uniforms in the 1984 Olympic Games in LA, California. The American flag-aping emblem coats the new pieces in a nice block of nostalgia - and who doesn’t love a bit of that nowadays? Nobody, that’s who.

Bask in the retro glory of these bits (that sports jacket, ooooof):

Levi's classic 1984 sportswear logo heads up their latest collection 2
Levi's classic 1984 sportswear logo heads up their latest collection 6
Levi's classic 1984 sportswear logo heads up their latest collection 3
Levi's classic 1984 sportswear logo heads up their latest collection 4
Levi's classic 1984 sportswear logo heads up their latest collection 1
Levi's classic 1984 sportswear logo heads up their latest collection 5

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Gary Ogden

Shortlist writer and "the least woke person in the office", Gary Ogden, likes horror movies, Cheestrings, tapping his leg under the desk, "having a drink", hiding from responsibility, screaming into the mirror whenever he is alone, and assorted other things. Mainly the screaming thing though. @garyblogden

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