Big-game players: meet the UK's top-selling grooming products
1. The moisturiser
Grooming giant L’Oréal Men Expert sells one Hydra Energetic Anti-Fatigue Moisturiser every minute.
L‘Oréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser £10.70 for 50ml by L’OREAL MEN EXPERT; 0800-030 4032
2. The cleanser
A cult favourite, a bottle of Special Cleansing Gel is sold every four minutes in the UK.
Special Cleansing Gel £27 for 250ml by DERMALOGICA; dermalogica.co.uk
3. The eye cream
During the month of launch in the UK and Ireland, Clinique sold more than 1,000 Even Better Eyes Dark Circle Correctors per day, making it the brand’s most successful launch to date.
Even Better Eyes Dark Circle Corrector £29 for 10ml by CLINIQUE; 0870-034 2566
4. The fragrance
Just four months after its launch, Invictus has already achieved record figures in the men’s fragrance sector and is the No1 selling fragrance across a number of countries including France, Italy and the UK.
Invictus eau de toilette £54 for 100ml by PACO RABANNE; boots.com
5. The hairstyling product
One of the hero products from this brand, a tub of Fudge’s Hair Shaper is sold every two minutes.