In the list of "things you want to smell like", the odour of raw fish is probably rather low down on the list. Alongside sulphur and your dog.
But, since when has common sense stopped anyone from doing anything eh? Demeter Fragrance Library, or rather those "crazy" guys at Demeter Fragrance Library, have created a new sushi cologne for those who can't get quite enough sashimi.
They claim the spray won't make you smell like tuna but rather "just cooked sticky rice and straight from the seaside seaweed, laced with hints of ginger and lemon essences."
If you find that rubbing sushi over your body doesn't give you the required stench then you're welcome to buy a bottle here.