Grooming

Prada’s new scent

Notes of sea salt, tones of ocean spray and the spirit of a grizzled, one-legged captain is what you could be forgiven for expecting from an aftershave based around sailing.

But fear not: refined fashion and fragrance purveyor Prada isn’t demanding you spritz yourself in seaweed with its new scent, Luna Rossa, which encapsulates the rugged heart of extreme sailing. Named after Prada chief executive Patrizio Bertelli’s boat, Luna Rossa (‘Red moon’), the vessel was so christened because the brand’s ship-loving head honcho spotted a red moon from his window on the night he vowed to enter the America’s Cup. (The winner of the iconic race is awarded the oldest active sporting trophy on the planet, first handed out in 1851.)

The scent, priced £45 for 50ml, blends lavender and orange essence with spearmint nanah to give an aromatic freshness, guaranteed to leave you smelling great on a transatlantic voyage to unchartered lands, or alternatively, the bar.

Prada.com