Grooming Awards Winners 2013


Celebrating the best of everything from fragrance to skincare innovations and must-have gadgets for men, we reveal the champions of the ShortList Men’s Grooming Awards 2013

Year on year, we are seeing more grooming launches incorporating cutting-edge technology, new techniques and science behind each creation. For this year’s ShortList Men’s Grooming Awards we have recognised this with a few changes that embrace this more forward-thinking approach to grooming, and reinforce our commitment to informing men about modern product choices.

Firstly, we have revised some of the categories. There is a new award in the fragrance category – an area we feel is extremely important for men’s grooming. Additionally, in light of the fast-changing trends in the market, we decided our Grooming Awards should celebrate newly launched products.

This year’s sponsored_longform with House Of Fraser has also brought in two new judges onto the panel – Allan Winstanley and Selina Jones – both of whom offered their beauty and grooming expertise when deliberating on the winners, and also deciding the House Of Fraser ‘Every Man Should Have One’ Honorary Award.

Before we reveal the winners, we must say thank you to all our readers who have participated in the online voting for this year’s Grooming Awards. ShortList received an unprecedented response of more than 3,000 public voters, which resulted in over 26,000 product votes. These public votes were counted alongside ratings and feedback from the judging panel of industry experts, chaired by ShortList’s style director Adrian Clark, whose job it was to oversee the 20 separate categories.

Drum roll, please…

best new fragrance


Encounter EDT £38 for 50ml by CALVIN KLEIN; 0800-083 6310

“In a competitive category, this scent shone as a testament to true masculinity. A fresh start that gives way to a potent blend of woods, crisp spice and cognac.“

Adrian Clark


Spicebomb EDT by VIKTOR & ROLF

(Photo: Natalie Moon)


best contemporary fragrance


Italian Bergamot EDT, Essenze Collection £130 for 125ml by ERMENEGILDO ZEGNA;

“The link between luxury fashion and fine fragrance grows ever stronger with the launch of Zegna‘s first premium fragrance wardrobe. Such is Zegna‘s attention to detail and commitment to quality, it even planted its own crop

of bergamot for this modern classic.” Adrian Clark


A Shot Of Thai Lime Over Mango by JO LOVES

(Photo: Trudi Collister)


Best future classic fragrance


Voyage d’Hermès Parfum £61.50 for 35ml by HERMES;

“You sense the evolution of this creation from the first moment you apply it, as it takes you on its voyage of olfactory discovery and development.”Roja Dove


Code Ultimate Intense EDT by GIORGIO ARMANI

(Photo: Rebecca Ruttley)


best niche fragrance


Café Rose EDP £135 for 50ml by TOM FORD; 0870-034 2566

“This is definitely niche. It’s very sophisticated and artisan. There is a great balance between the sweet rose and bitter coffee notes. This has a timeless quality, which is so important within this category.” Jo Malone



(Photo: Anna Rozelaar)


best moisturiser


Hydra Energetic Anti-Fatigue Moisturiser £10.20 for 50ml by L’OREAL PARIS MEN EXPERT;

“A great men’s product, which was easy to use on a daily basis. It smelled good without overpowering and absorbed well without leaving a greasy

feel to my skin.”Selina Jones


The Moisturising Soft Cream by CREME DE LA MER

(Photo: Emma Scott)


Best anti ageing


MAX LS Skin Recharging Water Lotion £23 for 200ml by LAB SERIES SKINCARE FOR MEN;

“Helped my skin feel clean and fresh. Loved the smell and it was a great price. I also noticed my moisturiser absorbed much better after use.“ Selina Jones


Active Energizing Concentrate by SHISEIDO MEN

(Photo: Benedicte Peillon Russo)


best cleanser/ exfoliator


Exfoliating Cleanser 2 in 1 £21 for 125ml by CLARINSMEN;

“This is a great two-in-one product that I found managed to deliver on both the cleansing and exfoliating aspects. This product smelled great and left my skin feeling ‘polished’ afterwards.”Allan Winstanley


Sea Mud Deep Cleansing Bar by ERNO LASZLO

(Photo: Andrew Rodgers)


best eye care


Original Eye Roll-On £9.99 for 15ml by BULLDOG NATURAL SKINCARE;

“This comes at a good price, especially for a product that’s made with natural ingredients. It has fun packaging, too. I found that it left my skin feeling moisturised.”

Allan Winstanley


High Recharge Eye Shot by BIOTHERM HOMME

(Photo: Simon Duffy)


best body wash/scrub


Eau De Campagne Gentle Bath & Shower Gel £44.50 for 250ml by SISLEY;

“Refreshing fragrance, and leaves your skin feeling hydrated. I now won’t have a shower without it.”James Read


Nourishing Shower Cream by ESPA

(Photo: Rebekah Watson)


best body maintenance


Silver Control Anti-Perspirant Deodorant £3.19 for 250ml by DOVE MEN+CARE;

“Great all-round deodorant. Nice clean, soapy smell, and it kept me dry and smelling fresh all day.” Oliver Cheshire


Carbon Protect Anti-Perspirant Deodorant by L’OREAL PARIS MEN EXPERT


Best suncare


Pure & Sensitive Sun Spray SPF50 £16.84 for 200ml by NIVEA SUN;

“Great product, light formula, leaves skin feeling great, fresh fragrance and it’s water resistant. It’s a spray, which is perfect for application.” James Read


High SPF30 Sport Clear Spray by ULTRASUN

(Photo: Ann-Louise Holland)


best grooming gadget


Sonicare PowerUp £49.99 by PHILIPS;

“An affordable and simple alternative to some of the more convoluted electric brushes out there. It may not have all the bells and whistles – or the sheer motor power – as some of the top-end models, but this device provides excellent value for money. “Ahmed Zambarakji



(Photo: Jess Hopkins)


best treatment product


Skin Supplies for Men Dark Spot Corrector £39.50 for 30ml by CLINIQUE SKIN SUPPLIES FOR MEN; 0870-034 2566

“Hyperpigmentation is tricky. This serum evens skin tone.” Ahmed Zambarakji


Skin Refining Masque by DERMALOGICA

(Image: Amy Le Roux)


best hairstyling


Clay £5 for 40 ml by TOPMAN;

“Does what it says on the tin; leaves a great hold without any visible product residue. A really great product.” Adam Reed


Men Styling Putty by TONI&GUY

(Image: Jason Griffiths)


best haircare


Capital Force Daily Treatment Shampoo, Bain Vita-énergétique £15.30 for 250ml by KERASTASE HOMME;

“This is a great shampoo – it has a light formula, and it left my hair and scalp feeling clean and refreshed after use.”Adam Reed


Invati Exfoliating Shampoo by AVEDA

(Photo: Miriam Engley)


best razor/shaver


ES-SL41 Milano Shaver £89.99 by PANASONIC;

“Cool-looking gadget with a clever, small sideburn trimmer. Easy to clean under running water. Two shutters open at the click of a button, which facilities cleaning. Good value for money.” Carmelo Guastella


Black Diamond-X Rotary Electric Shaver by REMINGTON

(Photo: Lauren East)


best shaving preparation


Hydro Precision Transparent Shave Gel £4.09 for 200ml by WILKINSON SWORD;

“I really like the idea of a clear gel – and it works well with defining the recent facial-hair trend.”Carmelo Guastella


Superscrub Exfoliating Face Scrub by KING OF SHAVES

(Photo: Emma Bailey)


best shaving product


Multi-Purpose After-Shave Balm £17.50 for 50ml by NUXE MEN;

“Pleasant to use. Does what it says on the tin.”Carmelo Guastella


West Indian Lime Shave Cream by CRABTREE & EVELYN

(Photo: Samantha Norman)



The honorary ‘Best Grooming Range‘ and House Of Fraser’s ‘Every Man Should Have One‘ were awarded by ShortList and House Of Fraser respectively, and were not part of the online or expert judging process.


Eye Alert £22.50 for 15ml ml by KIEHL’S SINCE 1851;

“A must-have for the modern man, this magic tube of energising gel minimises dark circles and puffiness while providing much-needed moisture to the under-eye area, meaning late nights and a fresh face are no longer a contradiction.”

Selina Jones

(Photo: Michael O'Connor and Allan Winstanley)



The Advanced Marine Biology Collection by LA PRAIRIE from £42;

“The success of the original day cream and tonic inspired La Prairie to extend these two hero products, introducing a foaming cleanser, eye gel and revitalising emulsion to complete the collection. The emulsion – a fantastic multi-purpose product for face, neck and eyes – is perfect for men who want their skincare concerns addressed effectively. The range, combining an anti-ageing complex, antioxidants and mega-rich sea nutrients to energise, protect and renew your skin, makes this the most exciting skincare range to be launched this year.”

Adrian Clark

(Photo: Estelle Niccod)


The expert judging panel

ADRIAN CLARK – Style Director, ShortList

Chair, Adrian Clark, has more than 20 years’ grooming experience and currently holds P&G’s Best Visual for Grooming Award 2013.

AHMED ZAMBARAKJI – Grooming Editor, ShortList MODE

Industry insider Ahmed writes for a host of publications, as well as his own blog

ALLAN WINSTANLEY – Executive Director of Womenswear, Accessories & Beauty, House of Fraser

Allan is on the board of The Fragrance Foundation.

SELINA JONES – Beauty Buying Director, House of Fraser

Selina is responsible for the development of House Of Fraser’s leading beauty halls including fragrance, cosmetics, skincare and services.

ROJA DOVE – Master Perfumer

World-renowned Roja shares perfumery expertise in his book The Essence Of Perfume and at his Haute Parfumerie in Urban Retreat, Harrods.

JO MALONE – Perfumer

The creator of Jo Malone, the luxury fragrance brand, Jo was awarded an MBE for services to the beauty industry. In 2011 she began British fragrance brand JO LOVES.

ADAM REED – Co-Founder and Creative Director of the Percy & Reed Salon

Adam’s work ranges from styling A-listers to fashion shows and shoots.


With almost 30 years’ experience in the men’s grooming industry, Carmelo has an elite clientele including celebrities and high-profile businessmen.

JAMES READ – Tanning Expert

James has more than 12 years’ experience, works on catwalk shows and red-carpet events, and is the authority on skin-finishing techniques.

OLIVER CHESHIRE – Model, Select Model Management

Regarded as the next big thing, Oliver‘s career has been unstoppable. He is currently the face of a global Superdry campaign.

A word of thanks to House of Fraser, our key sponsors and a huge thank you to Radio Rooftop Bar at ME London for hosting such a beautiful and exclusive breakfast in the surrounding of London’s hottest new venue.

(Photographer: Antony Jones)


Share this article


Other people read

More from Grooming

More from null