Grooming

Birmingham’s New Grooming Range Set To Go National

If the press are to be believed (and to be fair they have the Office Of National Statistics on their side) there's a steep increase in the number people leaving London and moving to Birmingham. The city is booming and forming part of that movement is Brum's first grooming range: Gruhme (pronounced "Groom"). 

The creation of a former lawyer, Rob Hallmark, who lost the taste for the courtroom and went headlong into the fragrance industry, the eau de toilette started with a cult following (we guess everyone has to start with a cult following, right?) but has grown into a widely worn and admired product throughout the West Midlands. 

Unfortunately smell-o-vision still hasn't been invented, so we'll have to describe the product using the archaic method of words. Gruhme has top notes of lemon, lavender and bergamot sitting on a base of patchouli, cedar and petitgrain. Means nothing to you, right? Trust us, it's superb. And the world is awash with London fragrances, so maybe wear something a little different?

Gruhme have plans to launch a heavier evening fragrance, right before world domination. Keep an eye on them.

www.Gruhme.co.uk

 

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