Grooming

Technicolour Triumph: The Winners of the ShortList Men's Grooming Awards 2018

In association with
House of Fraser

House of Fraser & ShortList’s men’s fashion team bring you the very best in men’s fragrances, razors and beard oils that 2018 has to offer.

Does your grooming regimen need a slight shake-up? Or would you say it required a complee overhaul? Either way, we’re here to help. 

Our 10th annual Men’s Grooming Awards have been finalised and right here we’re announcing the winners. With the help of an expert panel of judges, we put the latest creams, gels and technology through their paces. and now the judges, the ShortList style team and thousands of readers have voted for the products and services that blew their mind. 

Without further ado, here are the beard, shaving and aftershave champions for 2018.

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Photographs by Matthew Beedle

SHORTLIST READERS’ CHOICE AWARD
Yves Saint Laurent Y Eau de Toilette (pictured above, 1)
£53 for 60ml, houseoffraser.co.uk

THE JUDGES SAID: “A modern classic. Easy scent that is timeless and won’t go out of fashion.” – Roger Frampton

HOUSE OF FRASER’S EVERY MAN SHOULD HAVE ONE AWARD
Prada L’Homme Prada Intense (above, 2)
£56.60 for 50ml, houseoffraser.co.uk

THE JUDGES SAID: ‘Prada L’Homme Intense is a firm favourite at House of Fraser, with a long-lasting woody scent, it’s the perfect evening fragrance for any man and the ladies love it too.’ - Ruth Newman

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Photographs by Matthew Beedle

BEST EVERYDAY FRAGRANCE
Acqua di Parma Colonia Pura Eau de Cologne (pictured above, 1)
£69.50 or 50ml, houseoffraser.co.uk

THE JUDGES SAID: “With the warmer climate on the horizon, this is a true winner. So fresh.” – Anthony Mayes

BEST NEW MEN’S FRAGRANCE
Narciso Rodriguez for him Bleu Noir (above, 2)
£62 for 100ml, houseoffraser.co.uk

THE JUDGES SAID: “A beautiful subtle fragrance. Very elegant and masculine with the woody notes!” – Anthony Mayes

BEST NICHE FRAGRANCE
Ex Nihilo French Affair (above, 3)
£160 for 50ml, ex-nihilo-paris.com

THE JUDGES SAID: “I love this fragrance, it’s really complex with lots of depth and character but still light enough for everyday and summertime wear. Being a unisex fragrance, it’s perfect balance of woody and floral scents that makes it perfect for daily wear. It’s very sophisticated.”- Ruth Newman

BEST EVENING FRAGRANCE
Valentino Uomo Noir Absolu (above, 4)
£89 for 100ml, valentino.com

THE JUDGES SAID: “With basenotes of sweet black pepper and cinnamon and sandalwood to add balance, this fragrance was a lovely surprise. It has a deep and rich scent that began strong but soon warmed on the skin and lasted long.” – Dr. Tijion Esho

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Photography by Matthew Beedle

BEST RAZOR OR SHAVER
Gillette Mach3 Start (pictured above, 1)
£5.50, gillette.co.uk

THE JUDGES SAID: “By far still the best shave! Slides easily around jawline without grazing or cutting the skin. Really like the new handle too.” – Roger Frampton

BEST POST-SHAVE PRODUCT
Perricone MD CBx for Men Soothing Post-Shave Treatment (above, 2)
£39 for 59ml, perriconemd.co.uk

THE JUDGES SAID: “My neck is so easily irritate when shaving but this product cooled and soothed the area so much there was no sign of irritation at all.” – Tom Chapman

BEST SHAVING PREPARATION PRODUCT
Harry’s Shave Gel (above, 3)
£3.50 for 114ml, harrys.com

THE JUDGES SAID: “I love everything Harry’s are doing right now. Great concept, great product.” – Anthony Mayes

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Photography by Matthew Beedle

BEST MOISTURISER
Clinique for Men Maximum Hydrator Activated Water-Gel Concentrate (pictured above, 1)
£36 for 100ml, houseoffraser.co.uk

THE JUDGES SAID: “This product has a light, non-sticky texture and absorbs very quickly, my skin felt very soft afterwards.” – Ruth Newman

BEST FACIAL CLEANSER OR EXFOLIATOR
Stoer Skincare for Men Foaming Face Wash (above, 2)
£24 for 150ml, stoerskincare.com

THE JUDGES SAID: “For a soap and sulphate=free cleanserm the coaming cleanse you get from this gel is especially impressive. Gentle yet effective, it’s perfect for every day.” Adrian Clark

BEST EYE-CARE PRODUCT
Chanel Blue Eye Serum Revitalising Concentrate (above, 3)
£57 for 15ml, houseoffraser.co.uk

THE JUDGES SAID: “Life-changing. Brought my eyes to life. My face looks brighter and less tired - everyone notices and commented on the results.” - Anthony Mayes

BEST ANTI-AGEING PRODUCT
La Roche-Posay Hyalu B5 (above, 4)
£37 for 30ml, laroche-posay.co.uk

THE JUDGES SAID: “Looks like someone was busy in science class. Great product and brand.” - Adrien Sauvage

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Photography by Matthew Beedle

BEST TREATMENT PRODUCT
Lab Series Skincare for Men Solid Water Essence (pictured above, 1)
£39 for 150ml, houseoffraser.co.uk

THE JUDGES SAID: “It’s very hydrating and brightened my skin first thing in the morning.” - Ruth Newman

BEST GROOMING GADGET
Remington Flex 360 (above, 2)
£59.99, argos.co.uk

THE JUDGES SAID: “Comfortable to use and the deep cleansing brush and the exfoliator means you have everything you could want in one grooming gadget.” – Tom Chapman

SUSTAINABLE INNOVATION
Bulldog Skincare for Men Sugarcane Tube Packaging (above, 3)
Bulldog Skincare for Men from £3, bulldogskincare.com

THE JUDGES SAID: ““Bulldog’s revolutionary replacement of its plastic tubes with responsibly-grown sugarcane-derived plastic has set a precedent for the rest of the industry. The fact that the new packaging actually absorbs CO2 is incredible and absolutely represents the innovation that the beauty and cosmetic industry have a responsibility to strive for.” – Adrian Clark

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Photography by Matthew Beedle

BEST HAIR STYLING PRODUCT
Label.m Fashion Edition Wax Spray (pictured above, 1)
£14.50 for 100ml, labelm.com

THE JUDGES SAID: “Amazing product to add texture and real rock’n’roll style. Excellent for the upcoming longer-hair trends.” - Top Chapman

BEST FACIAL HAIRCARE
L’Oreal Paris Men Expert Long Beard & Skin Oil (above, 2)
£12 for 30ml, tesco.com

THE JUDGES SAID: “This multitasking conditioner means beards will never be coarse again.” - Adrian Clark

BEST HAIRCARE
Hair Rituel by Sisley Restructuring Conditioner with Cotton Proteins (above, 3)
£49.50 for 200ml, houseoffraser.co.uk

THE JUDGES SAID: “Leaves hair feeling smooth and shiny.” Ruth Newman”

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Photography by Matthew Beedle

BEST BODY MAINTENANCE PRODUCT
Molton Brown Coastal Cypress & Sea Fennel Deodorant (pictured above, 1)
£20 for 150ml, houseoffraser.co.uk

THE JUDGES SAID: “The best smelling deodorant I’ve ever used!” - Anthony Mayes
“Very refreshing, with a lovely floral.woody scent. It dries down nicesly not too wet or sticky.” - Ruth Newman

BEST SUN CARE PRODUCT
Dead Sea Spa Magik Sunsafe Clear Spray SSPF50 (above, 2)
£15.95 for 150ml, hollandandbarrett.com

THE JUDGES SAID: “The spray bottle makes this stand out. I like the fact it’s water-resistant and transparent.” - Roger Frampton

BEST BODY ENHANCING PRODUCT
James Read For Men Hydra Tan Mist (above, 3)
£20 for 100ml, jamesreadtan.com

THE JUDGES SAID: Easy-to-use with almost instant results. Should be a part of every man’s routine.” - Top Chapman

BEST BODY WASH OR SCRUB
Jo Malone London Lime Basil & Mandarin Exfoliating Shower Gel (above, 4)
£30 for 200ml, houseoffraser.co.uk

THE JUDGES SAID: “This invigorating, fresh gel left my skin feeling smooth and hydrated and the bathroom smelling like a summer’s day.” Dr. Esho

BEST GROOMING DESTINATION
YourSmileDirect
Clear Invisible Braces, £41 per month, yoursmiledirect.com

A pioneer in orhtondontic treatment, YourSmileDirect offer a solution to crooked and misaligned teeth through their at-home aligners programme. Designed to minimise time-demands traditional treatment presents, patients can take their own teeth impressions at home or visit a clinic for a digital scan and then their treatment plans are delivered directly to them to self-implement at home at a cost of approximately 70% less than typical orthodontic treatment.

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BEST GROOMING EXPERIENCE
Indulgent Hammam at The Ned
£220 for 90minutes, thened.com

“In a time where wellbeing and self-care is ever more crucial, this 90 minute package offered within The Ned’s expansive urban spa offers full body detoxing and rejuvenation through steam, natural cleansing and scrub treatments and massage. Expect clear skin, renewed feet, unparalleled relaxation and the best sleep of your life.” – Adrian Clark 

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Photograph: The Ned