After watching this year's Best Picture nominees, we were torn over who it was we actually wanted to be. But in a close fantasy race, despite his personal riches, Mark Zuckerberg lost out to the formidable Rooster Cogburn in True Grit.
Jeff Bridges gave us the coolest cowboy for years and meant we were desperate to start mumbling/drinking/dressing like him as soon as humanly possible.
Thankfully, we have help. In their SS11 collection, Whillas and Gunn have used the western sensibility to craft a look that will easily make you feel like you belong in the Wild West. The pieces are made up of pale blues, yellows and hickory striping all on lighter fabrics, to suit the oppressive heat of the Central American plantations you can pretend are your new home.