Having already created the world’s largest shoe lounge upstairs, Selfridges has now turned its attention to its pants racks – revamping its bodywear section to make it the planet’s biggest smalls emporium.
Expanding the footprint by 20 per cent, it now takes up 8,500 square feet, with a 28m curved wall full to bursting with 9,000 pairs of boxers and briefs. The section includes an exclusive range from new label Under and a European department store exclusive from Versace.
Of course, it won’t just be underwear – you’ll also find sleepwear, swimwear and socks. Which will make this the comfiest shop floor we have ever encountered.