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Umbro gets a contemporary update with new Henry Holland collection

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Jamie Carson
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Football fashion is seeing a revolution at the minute. No longer is it just hoodies and battered adidas Originals: first football scarves got a premium streetwear overhaul, and now retro sports brands are updating their look for modern times, with Umbro teaming up with House of Holland for a new collaboration of updating some sports classics.

Combining the sporting heritage of Umbro with Holland's eccentric eye for design, this 24-piece collection takes elements of terrace fashion (heavy branding, vertical stripes, co-ords) and revamps them with with snakeskin, polka dots, and brash colourways.

"I love the fact that Umbro is a Manchester brand, that it's so connected with football culture, and not just another lifestyle brand with a sportswear element,” said Holland, praising the iconic brand started in Wilmslow in 1924.

So at least if you punch a horse at a rival Northern football match, you’re going to look absolutely slick for the cameras.

The collection has started dropping in now at House of Holland, starting from £61

Polka dot t-shirt, £61; polka dot shorts, £69

Snakeskin top, £75; snakeskin shorts, £61

Sweatshrit, £93; joggers, £81

Striped t-shirt, £61

Snakeskin top, £75

Polka dot sweatshirt, £81

Bomber jacket, £299

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Jamie Carson

When he’s not pretending to be on the front of an album cover, Online Style Writer Jamie Carson can probably be found criticising your fashion credentials. Follow Jamie on Twitter @_jamie89

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