Trends

Tommy Hilfiger's promise to the third world

Published

You don’t need to be a red paint-flinging Peta protester to know that fashion and ethics haven’t always mixed.

But the latest attempt to redress the balance comes in the form of a new African-themed capsule collection from Tommy Hilfiger – conceived entirely to benefit an international aid charity.

The Promise Collection will donate 100 per cent of its proceeds to the Millennium Promise Foundation’s work in sub-Saharan Africa to tackle poverty, hunger and preventable disease. And thankfully, this generous gesture is backed by quality clothing including Massai-inspired batik print shorts (£75) and preppy polo shirts in bold colours (£70).

The limited-edition range, and its resultant feeling of good karma, is available now until the end of July.

Tommy.com

Topics

Share this article

Author

Other people read

More from Trends

More from null