Trends

10 of the best looks from Oli Sykes’ new Drop Dead collection

Posted by
Jamie Carson
Published

Musicians branching out into fashion doesn’t always go down well. Sure Kanye and Pharrell have cracked it, but let’s not forget the likes of Nelly, Outkast and John Mayer’s painful jewellery line. So it’s nice to see that Oli Sykes, the frontman of heavy rock outfit Bring Me The Horizon, is actually smashing it when it comes to celebrity brands.

The new lookbook for his brand Drop Dead sees modern streetwear get a classic rock and metal makeover, with bomber jackets embroidered with skulls, oversized tie dye hoodies, football scarves and distressed jeans.

The new collection entitled BALTIC (which is out now) comprises of custom fit silhouettes designed at the brand’s headquarters in Sheffield, and takes inspiration from post-apocalyptic winter landscapes with its mixture of distressed and layered cut & sew pieces, bleached designs and custom graphic trench coats. So if this whole Trump thing does happen, at least you’ll be kitted out for it.
 
John Mayer, you acoustic wielding douche, take note. This is how you do it. 

It had been three hours since Dad said he'd pick him up from school

Lionel Messi took to the catwalk when the football work dried up

"Baby if you've got to go away, I don't think I can take the pain"

Topics

Share this article

Author

Jamie Carson

When he’s not pretending to be on the front of an album cover, Online Style Writer Jamie Carson can probably be found criticising your fashion credentials. Follow Jamie on Twitter @_jamie89

Related Posts