A holiday wardrobe that channels the Côte d’Azur over Camber Sands can provide a styling dilemma, but there is a middle ground.
That’s where Marcello Conti comes in.
Created by former British Voguette, Jordana Yechiel, who wanted to bridge a gap between the flashy, nouveau riche styles and basic sports swimwear, the range includes shorts in six different retro prints (inspired by Seventies wallpaper) each available in three lengths: the ‘Mykonos’ which is the shortest; the mid-length ‘Monaco’ (pictured) and the ‘Hamptons’ — more a tailored board short.
They each come in a water-resistant zip-up wash bag in the same print, so you can take them off after a day in the surf and throw them in your bag without a dampening risk to your tablet or smartphone.
Conti also has a range of simply-styled short and long-sleeve polo tops in jersey or pique, in solid colours that co-ordinate with the short prints, taking you from the pool to the bar.
Palm print ‘Monaco’ swim shorts £110 by MARCELLO CONTI; marcelloconti.com
(Photography: Cameron McNee)