There’s no better feeling than knowing something someone doesn’t. “Oh this, it’s from this brand that only launched four hours ago, you should check them out.”
So if you’d like to impress/show off massively in front of your mates, make sure you get clued up on these eight not-well-known brands that are surely set for great things.
Guess where this was founded? LA, of course! It was started in 2014 as a collaboration between two designers and lifelong friends making relaxed streetwear in premium fabrics, as well as timeless smarts such as overcoats and slim fit denim in contemporary cuts.
Born during Milan Fashion Week in 2013, this high quality yet affordable watch brand's motto is 'time is magic, touch is real'. Sure, it sounds so incredibly cringe you probably read it in Alan Partridge's voice, but at least the watches look incredible.
A Manchester brand that isn’t tracksuits or bucket hats – hurrah! They started out in 2012 with a small 30 piece collection, but is now sold in 32 countries around the world, still managing to maintain an underground feel with their eccentric and socially relevant British designs.
Kaibosh is a unique new eyewear brand out of Bergen, Norway that offers both sunglasses and prescription eyewear. So even if you have the eye site of Mr Magoo, at least there's a silver lining.
Pairs In Paris
This footwear brand clashes an urban aesthetic with luxury materials, creating a modern hybrid that can be worn smart and casually (think of them as tailored trainers). Premium calfskin leather is used for the upper and the lining, while the metallic aglets are gilded in 14k gold.
If you’re looking for a statement piece of jewellery that doesn’t conform to any passing trend or turn your fingers green, then a skull ring is your best bet. Italian brand Soul Fetish craft their gothic sterling silver pieces in Italy and come along with a lifetime guarantee.
A Japanese brand that makes all of its contemporary workwear in supreme woven fabrics. Their ethos is to make staple pieces that can be smart enough to wear around the office, but cool enough to wear on the street.
These durable espadrilles sit between a slipper and a trainer, which is a great solution if you get a bit embarrassed going to the corner shop in those festive moccasins your mum got you for Christmas.