Okay so picture the scene: you're in a Gucci brainstorm tasked with coming up with a cool new ad for the latest Made to Measure fragrance.
Picture yourself five minutes later, furious with the smart-ass who presented the idea of pairing ever-present multi-tasker James Franco with stylish Drive director Nicolas Winding Refn.
The ultra-hip combo has collaborated on a sleek new ad which sees Franco behind the wheel of a 1965 Lamborghini 350 GT heading down Mulholland Drive. We have our hands on an exclusive behind-the-scenes video where Franco and the Only God Forgives director talk about working together.
It's all to promote the new fragrance Made to Measure, a refined new scent that's perfectly matched with the cool visuals Refn has created to accompany it. So we now smell the part but we're still waiting for that Lamborghini...
Gucci Made to Measure is now available at stockists nationwide from £49