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Blood Brother’s Selfridges: Music Matters capsule channels 90s rave

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Sam Diss
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London fashion label Blood Brother introduce their new capsule for the Selfridges: Music Matters series, a collection that looks back at some of the iconic store’s most successful parties. 

In response to the estimated 40% of London’s music venues have closed, Selfridges decided to host a bunch of live gigs alongside music-inspired capsule collections from brands around the world.

London College of Fashion graduates Nicholas Biela and James Waller – the founders of Blood Brother – have kept their influences close to home with a quintessentially London collection consisting of tees, hoodies, and a bag – in a slightly larger than average ‘shotta bag’ style – heavily influenced by early nineties rave culture, featuring acid greens and bright pink, white, blue and black. Graphics also feature a retrospective of rave and club night flyers, including The Labyrinth Club in Dalston – the birthplace of The Prodigy – just up the road from BB’s Shoreditch flagship store.

The collection launches August 14th, available at Selfridges

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Sam Diss

The Associate Editor of New Projects at ShortList, Sam enjoys making up words to annoy editors, writing features about sports, music, weird things, and cool people, and listening to Mark Morrison's 'Return Of The Mack'. He's also a fairly capable centreback. Follow Sam on Twitter: @SamDiss

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