A few days ago I looked at my bank account. Things were… It was not good. It wasn’t great, you know. Let me tell you: January is a hard month. It’s hard all round: it’s cold, it’s long, it’s full of people gladly telling you that they’re not drinking for the whole month and that they feel SO MUCH BETTER FOR IT and that they’re actually starting to realise that they’re actually a MUCH NICER PERSON when they’re not drinking despite the fact that not drinking has made them DEMONSTRABLY worse. But you know what will serve as a wholly necessary salve for the wound that is the year’s first month? A fresh pair of trainers.
Take a deep breath and dust off your bank card and get your chapped lips around these fantastic deals.
Reebok Exofit Lo Clean - £45 (was £75)
A lovely vanilla pair of Reeboks is exactly what you need to get through this godforsaken month, tbqhwy.
Nike Air Vortex - £60 (was £75)
Looking like an especially sexy pair of Internationalists, an ice-white and silver and black Vortex, looking (and sounding) like some sort of evil Arctic lair, is a-ok by us.
adidas Stan Smith - £49 (was, you guessed it, £75)
I don’t know, it’s just quite unusual to see a pair of dusty green Stans knocking about. They’d look great with a pair of jeans, probably.
New Balance 996 Suede - £63 (was £90)
These are beautiful and so eminently ruinable that buying them with your last few pounds of the month is probably the ultimate flex. Soft and delicate, like a snowflake, there are plenty of New Balances in sales right now but these might be our favourites.
Nike Cortez - £45 (was £62)
These are just dumb. I don’t know. They’re two-tone green and satin-y and suede-y and look nuts. Get them and Instagram them: easy 45 likes absolute minimum. No idea what you wear them with but something will pop up.
Converse Chuck Taylor All Star '70 Hi Black - £56 (was £69)
Wardrobe classic. Buy some and then take them to a park and absolutely hammer them against a tree to get the full effect: a pair of brand new Chucks stink of narc.
Reebok Club C 85 RS - £52.50 (was £75)
I know. Pink. Shocking, right? Nice, though. Club Cs are a great shoe and pink? I know. Right? I know. Standouts.
adidas Originals 350 - £50 (was £70)
The 350 was a really underrated silhouette, and any adidas with a gum sole is worthy of a purchase. Buy them and wear them to death: they’ll only look better with age.
Nike Match Classic Suede - £38 (was £75)
These look a little bit like the shoes people in hospices wear just before they shuffle off this mortal coil but they look so soft and comfy that they make you think: Damn. Maybe death ain’t so bad.
Diadora Titan II - £50 (was £80)
Terracotta Diadoras? You bet your sweet ass.
Vans Old Skool Canvas - £45.50 (was £57)
Whew, lotta green trainers. But these are by far the most wearable of the bunch, in a beautifully muted pea soup colourway.
New Balance U520VA Nubuck
These look like they’re made from raw chicken but… are also nice? Go figure.
Nike Blazer Mid - £37.50 (Was £75)
If someone made a film about God where the Big Man is played by Michael B. Jordan, these are the trainers he’d be wearing.
adidas Originals Munchen - £55 (Was £80)
Like the adi Samba’s slightly more effete cousin, the Munchen is a terrace classic and if you buy a pair, people in the Trafford Centre will nod at you.
ASICS Gel-Kayano - £69 (was £105)
How these are just £69, I do not know. Dead comfy, full of interesting details and quirks, mixing textiles and subtle shades, you’d be well-served to tuck right in.
New Balance 420 Gum - £42 (was £70)
These look like the shoes a Sillicon Valley billionaire would wear every fucking day as part of his “uniform”, the “thing that just helps him empty [his] mind and focus on creative solutions”. They’re also incredibly comfortable, versatile, and – at just forty-two smackers – very, very friendly to the wallet.