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Pharrell and adidas channel an ancient Indian festival in new collection

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Pharrell and adidas channel an ancient Indian festival in new collection

Pharrell’s transition from omnipresent beat imp to fashion impressario is complete. He is now Actually Good at doing clothes. His latest collaboration with adidas Originals (a bond dating back four years) is a chalky chunk of slightly-off-white goodness that you’ll be as sure to love as you will be to ruin them literally as soon as you leave the house. 

This is not a drop built for the commute to the Big Smoke…

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The first of a three-part Hu series inspired by the ancient Holi Festival, a springtime celebration of joy, equality, and humanity in northern India, where attendees dress in white and throw brightly coloured powders into the air, the ‘Blank Canvas’ collection seeks to channel that message of peace through the medium of really nice trainers and a zip-up mesh tracksuit top with unique embroidered patches.

According to adidas, the drop “begs to be covered and coated in Holi’s wildly coloured powders” but we’d me more inclined to say that the pieces beg to be fussed over and Crep Protect-ed ad infinitum.

The trainers include minimalist versions of fan favourite silohuettes—the NMD, the Tennis, and the classic Stan Smith Canvas - presented in Primeknit with coordinated leather lining.

The adidas x Pharrell Hu Holi ‘Blank Canvas’ collection is available to buy from 23rd February at adidas.com

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