Musician. Entrepreneur. Technologist. Custom car manufacturer. Seemingly not content with owning the most multifaceted CV of the modern era, will.i.am has a new string to his strained-to-breaking bow - and it's one we're surprised he hasn't added sooner. ill.i Optics is the new i.am endorsed eyewear range, and it's a damn pretty line up.
Designed in LA in sponsored_longform with George Gorrow, handmade in Italy, the bold range of sunglasses draws on variety of classic and vintage shapes, tweaked by the frantic-yet-genius mind of will. The metal construction and oversized frames supposedly draw on the "1980s hip hop pioneers" and "graffiti characters" who influenced the artists early career - so top points if you can name the tributes.
Being the media-focused individual that he is, you won't be surprised to learn the will.i.am has released a trailer to accompany the launch, along with a suitably flared website, ill.i.am.
And no, we don't know why he picked the name - other than it looks nice when written in a certain typography. Maybe he's been feeling a bit under the weather of late? Check out the launch trailer after our pick of the glasses below.