"That's a nice, cheap watch", isn't a sentence men often find themselves uttering. Largely because it would be weird to go around mumbling about timepieces, but also because attractive watches command a high price tag. Which is where Elliot Havok is looking to help out.
The San Francisco-based style startup is aiming to bring functional, good looking watches to the wrists of men at "wholesale" prices, cutting out the added costs of retailers and mark ups. Their new range of clean timepieces has just taken to Kickstarter, with prices starting at £45 - and they look the part.
Each of the four models in the Havok range is made from a carbon steel case, measuring in at a slight 39mm by 7mm. A reliable Japanese quartz movement looks after the timekeeping, while a date window sits in the six o'clock position.
Set to be shipped out in August this year, you can order a Havok from the (successfully funded) Kickstarter page here.