Some people are easily spooked by eyes. Understandably so. They're sensitive, squidgy and used prominently in horror films.
While those ommetaphobes (Google it, it's a thing) might not be converted with these new pieces from Swatch, all others should hopefully feel pretty beguiled.
Designed by Rankin, the idea for the watches came from his eyescapes, which, as you might imagine, consist of extreme eye close-ups. It gives them a sort of psychedelic vibe and also makes us a little worried that we're constantly being watched. But maybe those two feelings are related...
There are eight new limited edition designs, which you can buy from the Swatch store here.