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World's Biggest Smalls Store

Selfridges lands vast underwear emporium

World's Biggest Smalls Store

Having already created the world’s largest shoe lounge upstairs, Selfridges has now turned its attention to its pants racks – revamping its bodywear section to make it the planet’s biggest smalls emporium.

Expanding the footprint by 20 per cent, it now takes up 8,500 square feet, with a 28m curved wall full to bursting with 9,000 pairs of boxers and briefs. The section includes an exclusive range from new label Under and a European department store exclusive from Versace.

Of course, it won’t just be underwear – you’ll also find sleepwear, swimwear and socks. Which will make this the comfiest shop floor we have ever encountered.

selfridges.com

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