As well as providing us with unbeatable sportswear and the endless pub debate on how their name should really be pronounced, Nike are also rather skilled at making damn fine adverts.
Their latest is quite the humdinger.
Presenting the world as a real life video game, the 'Game On, World' ad taps into our not-so-secret desire to live the life of Super Mario, but without all the actual plumbing work.
But please don't try this yourself. You will literally die.