Ever since the internet lost its collective shit over a blue and black dress that was sort of white and gold if you crossed your eyes and had a few strong drinks, illusionists the world over have been furiously photoshopping in a bid to create the latest viral sensation.
There were some pretty good efforts in this batch of award winners, but a new challenger has emerged from the depths of YouTube looking to confuse the masses.
Before you proceed anywhere near the following clip, we should point out that this is NOT suitable viewing for those who are sensitive to bright lights or suffer photosensitive epilepsy.
Titled 'Zebra Rainbow', this illusion by Kenneth Morehouse uses rapidly flashing monochrome images of a static banana. As your eyes struggle to take in the rapid shifts between black and white, viewers will gradually start to see the colour yellow.
Expand the video to full screen before watching - the effects are more pronounced if you're in a dim room.
Please don't watch this video if you're sensitive to bright lights or suffer photosensitive epilepsy.
Think you're seeing yellow? That's because Morehouse is playing with your mind. The artist has this to say about the effect:
"A specific rhythm of black & white images creates the sensation of color. The eye and brain creates this visual, where color does not exist.
"Zebra Rainbow is a video that displays color perception in a unique way. This color exists in-between the clash of lightness and darkness.
"The viewer starts to question weather the color is a physiological response to the structure of the video or if a mental projection of color is occurring."
If you want to mess with your head even more, this is the longer version of Morehouse's Zebra Rainbow. Using only black and white images to infer a range of colours, it's a truly bewildering experience.