Convening on the hallowed gaming expo in Los Angeles, die-hard gamers used to surviving on gallons of Red Bull and minimal daylight find themselves rubbing shoulders with A-listers, high-fiving one another on stages in front of thousands, and doing YouTube interviews for millions at home. It’s all brilliantly odd.
For reasons that should be plainly obvious, much of it is awkward – obviously - as this wonderful video shows us, combining the most toe-curling moments at the industry nerd fest so far.
But of course it’s also a very important event, so for news on all the best updates, news and reveals of just what will be causing you to smash your controller at the wall in anger next year, click here.
None of it awkward, we hope.