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The Psychology Of Colour in Business

The world would be pretty boring if it was entirely black and white. Although it might make us feel that we were in Sin City, and that would be pretty cool.

But really, colour is generally more interesting (particularly when watching snooker) and, it turns out, extremely important in branding and business; perhaps moreso that one would think.

This excellent infographic, put together by Chadwicks, demonstrates how different colours can influence potential customers and have genuine business benefits.

Have a read below and see if you can glean some useful tips.

(Image: Chadwicks Chadwicks)