Remember the days when Old Spice was simply known as that thing your dad wore that smelt a bit like Christmas? Well, since they got all post-modern and stuff, they're now known as the guys who make those ads you keep getting sent all the time.
Last year saw their comeback ad chalk up a massively impressive 32million views on YouTube and and turn the star into an internet celebrity.
Well, he's now been replaced by a suave new chap who shares his tips on how to achieve a manly scent. It's probably not a routine that you'd want to repeat however...
You may want to repeat the phrase "You smell like you look amazing" quite a few times though.