Slowly being driven insane by the WKD advert where the guy bursts in on his wife, having a bath, in order to drop trou' and defecate?
Take comfort in the fact that not all alcohols taste so bad and make men look so laddish. In the world of boozy advertising, there has been some blinders, in fact. Like the genius efforts from Guinness.
We have our favourites from the years gone by, but we accept that we may not be entirely qualified to call out the pros and cons of commercials. Over, then, to advertising guru Paul Houlding, managing director of the award-winning London agency Isobel, who has named his top beer adverts.