We're quite good at designing magazine covers. We've won awards for it. Which is fortunate being as making magazines is our business.
It's definitely not the business of the current crop of candidates running for The Apprentice this year. The contestants joined us, here at ShortList and our sister mag Stylist as part of a task to come up with and design a freemium (free and premium) magazine.
The results are below and show a lad's mag (with that cover line: 'How To Blow Your Load') and one for the older reader, HIP Replacement. Genuinely.
Thoughts in the comments...