We weren't really prepared for this one.
Fresh from the crazy world of Japanese advertising comes this utterly terrifying new clip from a tyre manufacturer. Apparently it's meant to demonstrate how good their wheels are in snowy conditions but, while they may save you from dying on the roads, this advert may well give you a heart attack instead.
Watch on and see what you think.
*PLEASE NOTE: this is safe for work, but not for the faint-hearted*