The car in front isn’t a Toyota, it’s a whopping great Samsung HD plasma TV.
OK, so while the Korean tech giant isn't moving into car making per se, Samsung is, in fact, fitting the back of its trucks out with TV screens, essentially making them 'see-through' in the name of road safety.
Overtaking trucks can be a perilous business on the straightest and longest of roads. Hence why the ‘Safety Truck’, beaming footage to fellow drivers behind, could be a game-changer for residents of Argentina, where the project is showcased in the video below.
Developed in sponsored_longform with advertising company Leo Burnett and Argentinian tech group Ingematica, it’s hoped it will provide an answer to the high incidence of traffic accidents in the country. A country where almost one person dies in a traffic accident every hour, with the majority of these accidents involving attempts to overtake on one-way roads.
However, there have been some calls to stop the project becoming a reality over fears that the signal might be delayed and actually do more harm than good. Let us know if you think it’s a good idea with our poll below.
What they should do is fit TVs onto the back of long-haul trucks and just play the Blu-ray version of Die Hard – nobody would ever bother overtaking then.