Phodography - set to become the biggest photo craze since the 'selfie' thanks to a new invention from Nikon.
The Japanese optics giant is set to give man's best friend its own canine camera with the launch of its new emotion-filled photo project, 'Heartography'.
The Heartography device looks to "literally connect emotions to every photo", bypassing the trigger-finger of the photographer by using a spike in their heart rate to take a photo of what they're excited by - a process so simple it can be used by dogs.
The system comprises of two components: a heart rate monitor band (or dog collar, for phodographers) and an automated camera case. When the wearer's heart rate rises, a signal is sent to the case via Bluetooth, triggering a microcontroller and servo arm in the case to capture an image of whatever has just spiked the subject's emotions.
You'll be able to set a "baseline" heart rate for your own dog, allowing the Heartograpahy device to work with small and large pooches. Worn by a dog, the system will take photos of anything that raises their "emotions", from a thrown ball to the unknown rear of a new canine companion.
Designed to fit the compact likes of Nikon's Coolpix L31, your dog won't be taking any high-res images with a DSLR - but it's a neat way of seeing a walk in the park through their eyes.
There's currently no word on a release date or pricing, but we'll be sure to fetch it for you as soon as details emerge.