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New Old Spice ad introduces Mr. Wolfdog

The new Old Spice Guy is here! TWIST: it's not a guy at all.

Known for placing deliberately smug handsome types at the front of their campaigns, Old Spice has decide to head in a massively different direction with their new advert.

They've gone and chosen a wolfdog.

But as you'll soon see, he's not that different from the original Old Spice Guy, in that he possesses the same cocksure bravado and relative disinterest in actually selling the product.

Meet Mr. Wolfdog:

(Images: YouTube)