There's one sure fire way to avoid being the butt of a gag - make the joke first. It's an idea Motorola has taken to a whole new glorious level.
Wallowing in self deprecation and thus ensuring that they're shared far and wide, the latest adverts for the Moto360 smartwatch openly mock the superlative tendencies of modern tech adverts. The Google Wear watch isn't going to change your life, it's not going to revolutionise the gadget industry, but it is going to let you find out who you latest Tinder match is without digging into your pocket. And Motorola is okay with that.
Watch the series of brilliant shorts below. Your move, Apple Watch.