It can’t be easy being Justin Bieber.
Sure, there’s the fame, the money, the models, the fact he’s probably out there right now, hopping between Miami yacht parties making it rain with $100 bills like a tween-targeted Drake.
But then there's the award shows. Ceremonies he’s expected to attend month after month, walking red carpet after red carpet, speaking to interviewer after interviewer, just so he can sit down in a cramped chair waiting to hear if he’s won another small chunk of metal to lob on his mantelpiece.
Well, in the continuing the adventures of Justin Bieber: I’m Not A Douchebag Anymore, the much-matured singer has laid bare a few home truths for his contemporaries, questioning the real motives of people for attending these shows, their "fake smiles" and the “shallow” events themselves.
As the Billboard Music Awards took place in Las Vegas last night, Bieber (who funnily enough won Top Male Artist and - wait for it - Top Social Media Artist) took to Instagram to show just how savoir-faire at social media he is, dropping this major truth-bomb.
I don't know about these award shows.. No disrespect to anybody at any of the shows or the people running it. Nothing but love for you guys and your support. But I don't feel good when I'm there nor after. I try to think of it as a celebration but can't help feeling like people are rating and grading my performance. A lot of people in the audience there to be seem worried about how much camera time they will get or who they can network with. When I'm doing a regular show I feel they are there for the right reasons and to strictly have a good time! But these award shows seem so hollow. I get the premise is to award people for their accomplishments, but is it really? Because when I look in the audience I see a bunch of fake smiles so that when the camera hits them they look happy. Sure there are people truly proud of others so I don't want to knock them I'm just looking at the vast majority. I just think to myself if I'm living my purpose I want the reward to be fulfillment. I'm getting awarded for the things that I'm doing and not for who I am which is understandable I know it would probably be hard to calculate and award someone's spirit lol. But When I do get these awards the temptation of putting my worth in what I do is so hard to fight!!!I am privileged and honored to be recognized by my peers in but in these settings I can't feel the recognition. There's an authenticity missing that I crave! And I wonder does anybody else.. Sorry not sorry about grammar it's not my strong point.
He then followed it up with another Instagram post, which hammered his point home about these pompous, back-patting events.
We approve. Wait, no, if you're reading Justin, we don't. Sort of.