Ask yourself what the last GIF you really enjoyed was. Cat Falling Off Sofa? Or how about Penguin Eating Ice Cream? Both admirable in their own right. No question about that.
Now ask yourself why you are not yet familiar with the work of Erdal Inci, the artist and photographer whose mind-altering videos are neither twee nor animal-related, and which instead take on real world situations, turning the mundane into the magnificent.
Done right, GIFs can be wonderful things, and as the video loops below show us, they can also be a bit hypnotic.
You might want to blink now.