There are many things that can determine how much you enjoy a drink: the atmosphere of the place you’re in, the surrounding décor, whether or not Nigel Farage is sitting opposite you talking about the good old days whilst a white spittle-like substance accumulates at each corner of his mouth. This list is endless. But perhaps most important of all is the receptacle your drink is in.
Whether it’s a plastic job from the corner shop or a ruby encrusted goblet from the ruby encrusted goblet shop, the container can have a marked difference on taste, smell and the general satisfaction you get from your beverage.
This is something that Johnnie Walker appear to be taking even more seriously than us because they are, in their own words, about to cause a “revolution within a culture that hasn’t changed in decades” with their new glass.
To celebrate the delightful combination of Johnnie Walker Red Label and ginger ale, the whisky maestros have invented something called The Boldest Glass which, through some technological wizardry, actually makes that particular drink taste even better. It does this through "bone conduction technology", whereby tiny vibrations are transmitted from the glass, through the lower jaw and directly to the inner ear (it’s not as painful as it sounds), allowing the drinker to hear specially created audio that has been engineered to enhance the brain’s perception of the distinctive flavours of the whisky and ginger.
The glass was co-developed by sensory scientists Condiment Junkie and uses a blush inducing little device called a "concealed exciter" to turn the glass into a speaker. When the glass comes into contact with teeth, the vibrations are transferred to the drinker and results in what can only be described as a sound and taste explosion (that's a good thing btw).
Now when you pretend not to hear "last orders" you can blame it on your glass - you will almost certainly still be kicked out, but it's worth a try.
The glass, along with a JOHNNIE & GINGER serve, can be sampled upon request in Call Me Mr Lucky, a bar near London Bridge, for one month from Friday 10th of April.