The internet has quickly learned that the headline is everything. Suck in people with clickbait lines and the hits will rack up faster than 12 rounds with Floyd Mayweather.
While it might annoy some, the truth is that a well-constructed headline will get people checking out your articles in no time; so what are the secrets?
This infographic, put togtether by the entrepreneur blog Quick Sprout, deconstructs what makes a great online headline, with a host of useful tips.
You won't believe what they recommend.
(Image: Quick Sprout)