There can be no doubting the love that the British public have for Greggs. Founded back in 1939, it's now the UK's largest chain and has a special place in the heart - and the arteries - of every right-minded British resident.
But moves are afoot for the store to move in a more healthy direction, with the news of the launch of a new 'healthy' sourdough pasty, made with shortcrust pastry and a crumb topping - gone is the delicious, but calorific buttery puff pastry from the beloved sausage roll and rich steak bake.
The new pasty will launch with chicken katsu and Bombay potato fillings, with more round-the-world flavours due to follow. The chicken katsu pasty contains just 9g of fat and comes in at under 300 calories, compared to the 25g of fat and 349 calories of a sausage roll and the 30g of fat and 434 calories of a cheese and onion pasty.
The new product is part of Greggs' 'balanced choice' options, which include salads and yoghurts - and this range now accounts for 10 per cent of the group's sales.
Roger Whiteside, Greggs' CEO, commented: “Greggs is well-loved for its traditional pasties and sausage rolls, but we recognise that our customers are increasingly looking for lower calorie and lower fat options."
Let's be honest though: all this means is that we're now going to just buy two of them instead of just one, doesn't it?