When your main rival is down, and under attack from all sides, what do you? That's right, kick him even more.
In the wake of Apple's disastrous iOS6 maps launch, Google has rolled out an astonishing new street view experience that enables you to take a look around three famous areas of the ocean.
Google has partnered with the Catlin Seaview Survey to enable users to explore the Great Barrier Reef in Australia, Apo Island in the Phillipines and the Molokini Crater and Hanauma Bay in Hawaii. Within these areas of outstanding natural beauty, you can dive with sea turtles, manta rays and fish - and all without getting your feet wet.
Maybe Google isn't the first to lead you into the water though; as one wag on YouTube pointed out: "iOS6 maps can get you into the middle of the ocean too, but only because it thought there was a Starbucks there."
More info can be found at www.maps.google.com/ocean